Tattersalls Club Hyde Park Sydney were looking to refresh their image with a new website and brand images as part of a new marketing strategy. Traditionally an exclusive members club, over the last few years they have opened up membership to be more inclusive in gender equality and age diversity to take this club into the futre. As such, they were looking to shake things up a bit through a fresh concept in imagery. They wanted to have some quirky/playful imagery to give it a welcoming and inclusive feel but still maintain their historic prestige.

After careful planning and concept development with MindMethods and Tattersall’s marketing team, we shot this over 2 days with the help of a photo assistant.

This shoot was a lot of fun to do, super tiring at the end, but well worth the effort. Based off the client and member’s feedback, the images have been positively received. Am keen to do more of these kinds of shoots!