The Biggest Week in Wine is one of The Wine Collective’s largest campaigns of the year as it celebrates the brand and products with amazing offers. So usage of their primary brand colours and strong hero product images was key to to this campaign.
We continued with a similar theme of last year, however this time the spotlight was replaced with a physical circular backdrop. No CGI, but a handcrafted set was made “like for real life” (sorry, I’ve been speaking to my kids too much!)
Cutting out a circle was pretty tricky, but I got it roundish enough I think.
Set up at The Dale Studio, Chippendale.
Shout out to Kate and Dan at The Dale.
